Emerging Trends and Techniques in Cloud-Based Data Analytics

The new trending technologies such as big data and cloud computing are in line with social media applications due to their fast growth and usage. The big data characteristic makes data management challenging. The term big data refers to an immense collection of both organised and unorganised data from various sources, and nowadays, cloud computing supports in storing and processing such a huge data. Analytics are done on huge data that helps decision makers to take decisions. However, merging two conflicting design principles brings a challenge, but it has its own advantage in business and various fields. Big data analytics in the cloud places rigorous demands on networks, storage, and servers. The chapter discusses the importance of cloud platform for big data, importance of analytics in cloud and gives detail insight about the trends and techniques adopted for cloud analytics.