A STUDY OF IMPACT OF SALES PROMOTIONAL ACTIVITIES WITH REFERENCE TO THE GATE ACADEMY

A sales promotion strategy is an activity that is designed to help boost the sales of a product or a service. This can be done through an advertising campaign, public relation activities, a free sampling campaign, a free gift campaign, a trading stamps campaign, through demonstrations and exhibitions, prize giving competitions, temporary price cuts, door to door sales, telemarketing, personal sales letters, emails, etc. As India will have world’s largest tertiary-age population and second largest graduate talent pipeline globally by the end of 2020, the education sector in India is poised to witness major growth in the years to come. The education market in India is currently valued at US$ 100 billion and is expected to nearly double to USD 180 billion by 2020.With this background, it is interesting to find the influence of promotional activities in education sector.