E-Pharmacies: An emerging market in Indian retail pharmacy, An Indian perspective

A steep increase in the netizen population in India has regarded revolutionary changes in the field of retail pharmacy in last few decades. The change in prescribing methods have been seen. The diversification in the strategies of pharmaceutical retail marketing have been observed which in turn has resulted in enhancement and speeding up the reach of drugs to the patients in time. It is been inferred that the acquittance with the Internet is most with age groups of students and younger patients who would more likely than others to buy medications through online pharmacies. An online survey was been done using google forms regarding the use of e-pharmacies and it was found highly recommended by the age group of 18-35. In this article we have made an effort to create awareness of using e-pharmacies, its pros and cons and the precautions to be taken while using e-pharmacies by the public.