Supply chain practices as the key competitive advantage with special reference to amazon, bengaluru

Supply chain management has revolutionized how business can be carried out and become successful. Seventy nine percentagesof companies with high-performing supply chains achieve revenue growth superior to the average within their industries.A great deal of cost can be saved by improving, streamlining, and optimizing the supply chain. At the same time the market for E retailing in India has gained a great momentum with consumers preferring to go online to buy products and theyoung generation to go for e-commerce has increased over a period of time because of the wide variety of products available at a very competitive price, convenience and availability. Flipkart, Amazon, Snapdeal and many other have come up in the market and are able to sustain the local retailers because of the wide variety that they offer in the online stores. Real time information on the E-retailing websites and enabling collaboration between trading partners are the main fragment of Supply chain management. But eventually the biggest challenge of the online stores is managing their supply at distinct location and making it available to the consumer within the committed period. All this requires a strong supply chain management system in place and create the competitive advantage to the company as well. This research focuses much on how effectively the supply chain management practices of amazon was carried out to create competitive advantage and sustain in the market with special reference to Bengaluru based customers. The data was collected primarily using the questionnaire by survey method, analyzed, interpreted and the results are presented to overcome the current challenges and efficiently utilize the opportunities. © 2019 SERSC.