Exploring the antecedents of capability, motivation and opportunity in HR analytic competency

The businesses are transforming with the constantly changing technology and the customers preferences and specifications irrespective of B2B or B2C transactions. One of the vitalplatform is Linkedin in the current scenario which is used by numerous companies to promote their business and services whichcomprises early stage startups to very large organizations. There are convincedindications of successful social media marketing strategies across the world from the available literature. Here is a necessity to personalize the Content marketing strategy for each organization depending on the nature and commercial transactions followed by their business.The study was directed to find out the usage of Linkedn by the start-ups as a social network. It also gives us the ways and means of managing online practices and identification of various factors influencing the audience. © 2019 SERSC.